Why is Woodside sponsoring Fremantle’s AFL team – and will the climate crisis shift the relationship?

Woodside Energy is sponsoring Fremantle's AFL team, the Dockers, in a move that may seem counterintuitive given the company's oil and gas operations. This partnership is likely a bid to build brand awareness and loyalty among the team's fans, who are predominantly based in Western Australia. The relationship between Woodside and the Dockers may shift in the future as concerns about the climate crisis continue to grow, potentially affecting consumer attitudes towards fossil fuel companies.

Why it matters

The sponsorship deal between Woodside and Fremantle's AFL team is a marketing move, and its impact on the market is unclear. The climate crisis may affect the relationship, but it is not a significant market factor at this point.

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