US firms that kept DEI policies despite ‘go woke, go broke’ threats thrived

US firms that maintained their diversity, inclusion, and equity policies despite warnings of financial repercussions have performed just as well financially as those that dropped the policies. This outcome contradicts the "go woke, go broke" narrative, which suggested that companies embracing diversity and inclusion would suffer financially. The data suggests that companies that kept their DEI policies, including major corporations, were able to thrive despite the backlash. This finding may have implications for corporate decision-making and the role of diversity and inclusion in the business…

Why it matters

Companies that kept DEI policies saw no negative financial impact. This could boost investor confidence in diversity initiatives.

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