Tech firms should pay the creators whose work they use | Letter

Tech firms are being urged to compensate creators whose work they use in their products. This proposal could raise up to £300 million a year, providing additional income for UK creators. The idea is that companies like AI firms should first pay the original creators before donating to the public good. This principle also applies to device manufacturers, who should share the value generated by the work of others with its creators.

Why it matters

The proposed payment could provide UK creators with additional income, which could boost their financial stability and encourage more creative work. This could lead to increased economic activity in the UK creative sector.

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