Samsung expects double-digit H2 growth in appliances on festive demand, premiumisation

Samsung expects its appliance sales to grow by double digits in the second half of the year due to increased demand during the festive season and a trend of premiumisation. This growth is largely driven by the company's room air conditioners, which have already outpaced the market in the first half. The strong sales of air conditioners indicate a positive outlook for Samsung's appliance business. This could have a positive impact on the company's overall performance and potentially boost the Korean stock market.

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Samsung expects double-digit growth in appliances due to festive demand and premiumisation. This could lead to increased sales and revenue for consumer durable companies.

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