Perfect Diary owner Yatsen doubles down on skincare, R&D after business overhaul

Yatsen Group, the Chinese beauty company behind Perfect Diary cosmetics, has decided to double down on skincare and research and development after a major business overhaul. This move aims to sustain the company's growth by expanding its existing portfolio of skincare offerings. By focusing on research and development, Yatsen hopes to stay competitive in the market and potentially increase its market share. This shift in strategy is significant for the markets as it indicates a renewed commitment to innovation and product development in the beauty industry.

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Yatsen Group is investing in skincare and research to drive growth. This could lead to increased market share and revenue for the company.

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