McLaren to build SUVs geared towards Formula One fans with children

McLaren is planning to build its first SUV, targeting wealthy Formula One fans who have children. This move is part of a £500m investment by the company's new owner from Abu Dhabi, which will also create 1,000 new jobs. The new SUV aims to tap into the market of affluent families who are fans of the Formula One team, potentially doubling McLaren's sales. This strategic shift is crucial for the company's future, as it seeks to expand its customer base beyond its core supercar market.

Why it matters

McLaren is expanding its product line to include SUVs, which could attract new customers and increase sales. This move is expected to help the company at a critical moment, potentially leading to increased revenue and growth.

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