Lidl GB’s sales soar by over 10%, helped by price cuts and Deluxe range

Lidl GB's sales have increased by over 10% this year, reaching more than £13 billion. This growth is attributed to the company's price cuts and the popularity of its Deluxe range. The rise in sales has also led to a 30% increase in pre-tax profit, reaching £245.5 million. This success has helped Lidl GB become the fifth largest grocer in Great Britain, surpassing Morrisons.

Why it matters

Lidl's sales in Great Britain have jumped 10%, helped by price cuts and its Deluxe range, which could lead to increased market share. This growth may also impact the sales of other grocery retailers in the region.

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