K-pop group RESCENE propels Narangd Cider sales up 48%

Dong-A Otsuka, a Korean beverage manufacturer, has seen a significant surge in sales of its zero-calorie carbonated soft drink Narangd Cider Zero. Sales jumped 48 percent over a one-month period, from July 21 to August 21, after the company partnered with the K-pop group RESCENE as brand ambassadors. This partnership appears to have been a key factor in turning casual drinkers into loyal fans of the brand. The success of this strategy could have implications for the beverage industry, as companies seek to replicate the elusive formula for turning fans into brand devotees.

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The popularity of K-pop group RESCENE is driving sales of Narangd Cider. This trend could lead to increased brand loyalty and higher sales for the company.

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