Beef tallow remains hurdle to Charrr's global expansion

Beef tallow remains a major obstacle for Samyang Foods' global expansion of its instant noodle brand Charrr. This is because many countries have strict regulations on imported foods containing beef tallow. As a result, the company is facing challenges in exporting Charrr to these countries. The use of beef tallow in Charrr's sauce is a key differentiator from Samyang's other popular brand, Buldak, which has achieved massive success worldwide without using this ingredient.

Why it matters

Samyang Foods faces regulatory hurdles in expanding exports of its instant noodles. The company's use of beef tallow in its products poses a challenge in countries with strict regulations on imported foods containing beef tallow.

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