‘It’s about the underdog’: Ben Roberts-Smith launches brand to support family amid legal battle

Ben Roberts-Smith has launched a brand, citing the need for income to support his family and fund his legal expenses. This move is significant as it suggests he is preparing for a long and costly legal battle. The brand's launch comes as he faces charges of murdering or ordering the murders of five unarmed detainees in Afghanistan between 2009 and 2012.

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The story is about an individual's personal brand launch, which is not directly related to the broader market or economy. The fact that the individual is an accused war criminal may have some negative implications, but it is not clear how this will impact the

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