iPhone 18 Pro Max colours: Dark Cherry to replace Orange; total 4 colours expected

Apple's iPhone 18 Pro Max is expected to come in four colours, with a new Dark Cherry finish replacing the previously mentioned Cosmic Orange. This change in colour options may have a limited impact on the overall market, but it could influence consumer purchasing decisions, particularly among those who prefer a specific aesthetic. The new colour palette may also affect Apple's sales and brand image, although these effects are likely to be minor.

Why it matters

The new colours of the iPhone 18 Pro Max are unlikely to have a significant impact on the market. The announcement is more of a product update than a market-moving event.

Market impact

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