Henderson banks on tenant ‘FOMO’ to fill up US$8b Central Yards project

Henderson Land Development is counting on the fear of missing out (FOMO) among potential tenants to fill up its Central Yards project, a HK$63 billion development in Hong Kong. This strategy relies on the idea that top-tier office space is in high demand, even in a weak office market. As a result, the company is hoping to attract more tenants, following the lead of Jane Street, which took 70 percent of the office space in the first phase of the project.

Why it matters

Henderson Land Development is investing in a large project, indicating confidence in the market. The project's focus on premium offices suggests a strong demand for high-end space, which could lead to increased rental income and property values.

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