From hotel suites to virtual reality, museums turn to licensing deals as costs rise

Museums are entering into licensing deals to generate revenue as costs rise. This means they are partnering with companies to use their collections and exhibitions on various products and experiences, such as hotel suites and virtual reality experiences. By putting their stamp on these items, museums are bolstering their finances without charging visitors admission fees. This trend allows museums to tap into new revenue streams and adapt to increasing costs.

Why it matters

Museums are leveraging their collections and exhibitions through licensing deals to boost revenue. This is a response to rising costs and may help them stay afloat.

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