‘Fresh from the roof’: the supermarket growing salad a few metres above the tills

The Felix Thomas REWE supermarket in Berlin has started growing its own salad on the roof of the store. This local supply chain brings fresh produce directly to the customers, who can now choose from a variety of greens, including the new Lankwitz loose-leaf lettuce. This move is significant for the local economy, as it creates a direct connection between the producer and the consumer, reducing reliance on external suppliers and promoting sustainability.

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The supermarket is using local supply chains to provide fresh produce to customers. This could lead to increased customer satisfaction and loyalty.

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