Experts at CII meet flag roadblocks in Kashmir apple cart’s global ambition

Experts at the Confederation of Indian Industry (CII) meeting have highlighted several challenges that Kashmir's apple industry faces in achieving its goal of exporting apples globally. The main roadblocks include a short four-month window for export, which is a constraint in itself, and the poor state of the cold chain, which affects the quality of the apples. This hampers the industry's ambition to tap into the global market. As a result, Kashmir's apple exports remain limited, missing out on potential revenue and growth opportunities.

Why it matters

Kashmir's short export window and poor cold chain infrastructure hinder its global ambition. This limitation could lead to reduced exports and lower revenue for farmers and exporters.

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