eHarmony deceived customers with ‘subscription traps’ that cost hundreds of dollars, court finds

A federal court in Australia has ruled that eHarmony, a US-based dating site, engaged in misleading and deceptive conduct by using "subscription traps" that cost customers hundreds of dollars. This means that eHarmony did not clearly inform customers about the costs and renewal terms of its premium subscriptions, leading to unexpected charges. The Australian consumer watchdog, the ACCC, had received hundreds of complaints about the dating site and took action against eHarmony in 2023. This ruling could have significant implications for online businesses, highlighting the need for clear and tr…

Why it matters

The court finding may damage eHarmony's reputation and lead to a loss of customer trust. This could result in a decline in subscriptions and revenue for the company.

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