Dongwon F&B enters frozen chicken market with Kebasak

Dongwon F&B has launched two frozen chicken products under its new Kebasak brand. This move marks the company's entry into the frozen chicken market. The products, Kebasak Fried Chicken and Kebasak Chili Mayo Chicken, use specialized batter technology and a double-frying process to achieve a crispy texture. This allows consumers to enjoy restaurant-quality chicken at home without the need for delivery fees or waiting times. The success of these products could impact the frozen food market, potentially increasing competition for existing players.

Why it matters

Dongwon F&B is expanding its product line with a new brand, which could increase its market share. The use of specialized batter technology and a double-frying process may attract customers and boost sales.

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