Coway offers tailored mattress options for different sleeping habits

Coway has launched three tailored mattresses under its BEREX brand to cater to different sleeping habits. This move is significant as Koreans tend to get relatively little sleep, averaging six hours and 58 minutes a day, according to a 2024 survey by the Korean Society of Sleep Research. By offering options for various sleeping postures and firmness levels, Coway aims to improve sleep quality, which is increasingly important for Koreans. This development could have a positive impact on the Korean economy, particularly in the consumer goods sector.

Why it matters

Coway is promoting new mattress options to meet diverse sleeping preferences. This could increase competition in the market and potentially lead to more consumer choices.

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