Coupang launches premium private label with toilet paper at the center

Coupang, a South Korean e-commerce company, has launched a new premium private-label brand called Hannundamda, which focuses on offering high-quality household essentials at reasonable prices. This move is significant because it signals Coupang's intention to compete with other private-label brands in the market. The brand's first product is Soonyeon premium toilet paper, made with natural materials and designed to feel thicker and more cushioned than regular toilet paper. This product launch could potentially disrupt the household essentials market, as consumers increasingly seek better qual…

Why it matters

Coupang's premium private label offers better daily essentials at competitive prices. This could attract more customers and increase sales.

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