'Cosmetics ODM's role is creating what's not out there yet,' Cosmax R&D head says
MeridStreet AI summaryCosmax, a leading Korean cosmetics original development manufacturing (ODM) company, is focused on creating innovative products that meet emerging needs in the beauty industry. According to the company's R&D head, Cosmax's role is to anticipate and shape the next beauty trend, rather than simply following existing demand. This approach is crucial for the company as it works with over 5,000 beauty brands worldwide, including major European labels and emerging boutique brands. By staying ahead of market trends, Cosmax aims to drive the next market breakthroughs in the cosmetics industry.
Read the source report: The Korea Times →
Why it matters
Cosmax is focusing on research and development to stay ahead of market trends. This could lead to new products and innovations in the Korean cosmetics industry.
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