Core values: the Austrian scheme bringing forgotten apple varieties back to life

Austrian retail chain Spar is testing a pilot scheme to revive forgotten apple varieties. This means they are trying to see if unusual apples that were popular in the past can still grow and be sold in today's supermarkets. The goal is to bring back heirloom apples that are currently mostly unknown to consumers, and to make them more widely available. This could help preserve traditional apple varieties and give consumers more options when shopping for fruit.

Why it matters

An Austrian scheme is testing the viability of heirloom apple varieties in commercial and environmental conditions. This could lead to increased demand for these apples.

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