Chinese hotpot chain Haidilao bets on takeaway, new brands, lower-tier reach for growth

Haidilao International Holding, China's largest hotpot chain, is shifting its focus to takeaway and expansion into lower-tier cities for growth. This move comes as takeaway revenue surged 121.2 per cent year on year, reaching 2.05 billion yuan (US$305 million) in the first six months. The growth of takeaway sales indicates a shift in consumer behavior, with demand for convenient, single-serving meals increasing.

Why it matters

Haidilao's takeaway segment is growing fast, which could boost sales. The company's expansion into new brands and lower-tier cities may also increase revenue.

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