Sweet, soft and strong: TikTok turns Japanese milk bread into latest UK food craze

Japanese milk bread has become the latest food craze in the UK, with a rise in popularity seen on social media platforms like TikTok. This trend is part of a broader interest in east Asian cuisine, which is gaining traction in the UK. As a result, bakeries and restaurants may see an increase in demand for Japanese-style bread, potentially boosting sales and influencing food trends in the country.

Read the source report: The Guardian