Bar fight: Hugo cocktail takes aim at Aperol in UK summer of spritz

The Hugo cocktail, an elderflower drink, is gaining popularity in the UK, challenging Aperol's market share in the summer spritz trend. This shift in consumer preference is significant because it indicates a growing demand for alternative spritz options beyond the traditional Aperol-based drinks. The rise of the Hugo cocktail and other varieties like Campari, Sarti Rosa, and limoncello suggests a diversification of the UK's spritz market, which could lead to increased competition and potentially affect sales figures for Aperol.

Read the source report: The Guardian