BBQ brings Korean fried chicken to Mexico City

BBQ, a Korean fried chicken chain, has opened its first restaurant in Mexico City, marking a significant expansion into the Latin American market. This move suggests that the company is optimistic about the potential of Mexico City's large consumer market to drive growth and serve as a launchpad for further expansion across the region. The entry of a global brand like BBQ into Mexico City's food scene could have implications for the local market, potentially influencing consumer preferences and competition among restaurants.

Read the source report: The Korea Times