Woolworths’ Ooshies craze causes Coles sales slump with parents shopping at rival supermarket to collect toys

Woolworths' popular Ooshies collectables campaign has caused a sales slump for its rival supermarket Coles. This is because parents are shopping at Woolworths to collect the toys, rather than buying groceries at Coles. As a result, Coles' sales have fallen over the past four weeks, despite the supermarket gaining market share over the past 12 months. This temporary decline in sales is likely to have a short-term impact on Coles' financial performance.

Why it matters

Woolworths' Ooshies campaign has drawn parents to their stores, affecting Coles' sales. This shift in consumer behavior may impact the market share of both supermarkets.

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