AI redefines India’s auto buying journey: Google-Kantar study

A recent study by Google and Kantar has found that artificial intelligence is significantly changing the way Indians buy their next car. This shift is driven by the increasing use of technology, such as AI-powered searches and virtual reviews, which are now a key part of the car-buying process. As a result, the traditional methods of researching and purchasing a vehicle are being redefined. This change in consumer behavior could have a significant impact on the Indian auto industry, particularly on companies that are not adapting to these new trends.

Why it matters

Technology is changing how Indians buy cars, making it easier for them to discover and decide on vehicles. This could lead to increased sales and growth in the Indian auto industry.

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