AI-proof? Younger workers desert the digital world for traditional crafts

Younger workers are increasingly abandoning digital careers for traditional crafts. This shift is happening in a disrupted job market where automation and artificial intelligence are replacing entry-level white-collar jobs. As a result, young people entering the workforce for the first time are finding it difficult to secure stable careers, even with a university degree. The trend suggests that traditional crafts, such as bookbinding, metalwork, and boatbuilding, are becoming more attractive as a way to avoid being displaced by AI.

Why it matters

The job market is disrupted, causing people to look for alternative careers. Heritage crafts are providing a sense of stability and fulfillment for younger workers.

Market impact

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Likely winners & losers

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