A ‘freaked out’ US food industry is hitting back at Maga – with social media influencers

The US food industry is pushing back against the Make America Healthy Again platform, led by Robert F Kennedy Jr, by funding a campaign that uses social media influencers to counter its message. This move is a response to growing concerns in Washington about issues like pesticides and food additives, which could impact the industry's profits. The industry's efforts to combat Kennedy's campaign reflect the significant financial stakes at play, as changes to food regulations could have far-reaching consequences for the US economy.

Why it matters

The US food industry is facing challenges due to cross-partisan support in Washington on issues like pesticides and food additives. This support poses a threat to the industry's bottom line, prompting the industry to hit back with social media influencers.

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